Tencent unveiled as strategic media partner in China for the Volvo Ocean Race


This edition of the Volvo Ocean race features the best sailing teams in the world, competing in the ultimate test of a team, as they race 45,000 nautical miles from Alicante, Spain to The Hague in the Netherlands, through some of the most fearsome and challenging waters on the planet.

© Pedro Martinez/Volvo Ocean Race

Along the way, the race will visit 12 stopover ports around the world, with Tencent featuring live streaming of race leg starts and in port races, as well as video-on-demand and race highlights on its different platforms, including websites like Tencent Sports and Tencent Sport Elite Channel; mobile apps like Tencent News and Tencent Sports, Tencent Videos, Daily Express, QQ live platform and more.

Since its first edition in 1973, Volvo Ocean Race has attracted millions of fans throughout the world. For this edition the Chinese Dongfeng Race Team return for their second Volvo Ocean Race after a podium finish in their debut in 2014-15.

Dongfeng Race Team is again led by the accomplished French skipper Charles Caudrelier and their goal is simple and clear — to win.

Having a Chinese team, with Chinese sailors, as well as a stopover in Guangzhou in February is an ideal opportunity to promote the race and the sport of sailing in China.

“With its diverse internet platforms and vast reach, Tencent will be an important partner in providing the latest digital content about the Volvo Ocean Race to our growing fan base in China,” said Jordi Neves, the Chief Digital Officer of the Volvo Ocean Race.

Founded in 1998, Tencent is a leading provider of Internet value added services and is one of the most popular online companies in China. Its leading internet platforms QQ, Weixin/WeChat, QQ.com, QQ Games, Qzone, and Tenpay bring together China’s largest Internet community with monthly active user accounts of 861 million and peak concurrent users of 266 million.

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